Entries from CompareRewards.com tagged with 'Loyalty'
LoyaltyMatch.com Waives Fees in August
I joined a program called LoyaltyMatch some months ago after reading a press release about their new service. A competitor to Points.com, LoyaltyMatch allows members to swap points or to exchange points for rewards or cash. It's kind of difficult...
Idea: Store Loyalty Cards on Your iPhone
I thought this was a neat idea, if you have an iPhone -- a blogger who, like me, had a wallet full of loyalty cards from various rewards programs, decided to declutter by scanning in his cards to an iPhoto...
Stairway to Brand Heaven & Hell -- Creating Loyalty/Disloyalty
I came across a very interesting graphic today showing how a company can progress to either loyalty or disloyalty -- it can be applied to any brand, whether it's a rewards program or a specific merchant. It's nothing terribly ground-breaking...
The End of Loyalty Cards?
It's been a rough two weeks for Solidus Network. In bankruptcy, the owner of Greenpoints has struggled to unload its "non-core" businesses, and as a result it had to shut down its Pay By Touch payment system. Pay By Touch...
LeverageCard.com
LeverageCard.com is an interesting new program available in Beta right now, where you can register your loyalty programs (travel-related, entertainment-related, and those for miscellaneous merchants), you can register any gift cards you're holding, and you can answer some demographic and...
Maximizing the Benefits of a Loyalty Program
It's always baffled me why retailers put together loyalty programs and then completely drop the ball when it comes to maximizing their potential benefits. I touched on this a few weeks ago when I mentioned JCPenney's practice of only incentivizing...
Department Stores Missing Out on Loyalty Opportunities
On Monday, I had to make a rush trip to JCPenney. There wasn't anything I needed, but I had received a coupon in the mail that was about to expire. "$10 off a $10 or more purchase," it said. Now...
I Am Woman; Hear Me Click!
Or, a more boring title, "The Significance of Marketing to Females Online." (The original is more catchy, don'tcha think?) I came across an interesting article on ChiefMarketer.com called, "E-commerce: Meet the New Boss." Author Dave Friedman shares some interesting statistics...
How to Lose a Customer
What's the big deal about customer loyalty? Why is it important to have happy customers? - An unhappy customer tells an average of ten people. - It costs five times more for a business to acquire a new customer than...
Average US Household Belongs to 12 Loyalty Programs, Study Says
Colloquy.com announced the release of a new white paper study that analyzes household participation in loyalty programs. They found that total membership in US loyalty programs is around 1.3 billion, and that the average household belongs to 12 (but is...
Are Rewards Programs Worth It?
That's the basic question behind today's Los Angeles Times article, "Rewarded For the Exchange." The author comments on the long waiting times for shopping rebates (using Ebates as an example), the "not major" rewards you'll earn "if you're not on...
Loyalty, Nordstrom-Style
I thought this was an interesting article about how Nordstrom rewards their most loyal customers. They throw some really nice private parties, champagne included, for their biggest spenders. The article has an interesting remark from a Macy's rep, who says...
Forbes Article on Customer Loyalty Programs
This morning I came across an article on Forbes.com called "The Lowdown on Customer Loyalty Programs." It discusses the findings of a couple of studies by two business professors (one from Wharton, one from USC's Marshall School of Business) regarding...
Feed Subscription
If you use an RSS reader, you can subscribe to a feed of all future entries tagged 'Loyalty'. [What is this?]
